[优秀硕士论文]商业模式研究热点与发展趋势——基于CITESPACE的文献计量分析

论文 Papers1评论

近年来，商业模式得到了企业界的持续关注，并成为企业应对环境不确定性、持续获取竞争优势的核心能力。伴随着互联网技术商用化、全球电子商务的发展，商业模式的应用范围越来越广泛，商业模式越来越受到企业界和学术界的重视。然而，商业模式经历半个多世纪的发展，其研究和运用呈现出丛林化的发展趋势。随着几年来我国学术界和企业界对商业模式的关注程度不断上升，明确商业模式的研究热点，探索商业模式的研究发展趋势具有重大意义，对促进商业模式进一步深化研究至关重要。
本文以商业模式为研究对象，以商业模式研究的“基本可视化分析—共现分析—共被引分析—期刊的双图叠加分析”为研究主线，以“商业模式和文献计量理论” 为理论支撑，运用包括整体增长趋势、研究方向、全球热力分析和国家合作网络、高水平科研机构合作网络、来源出版物和作者合作网络在内的基本可视化分析对Web of Science商业模式数据进行初步分析，运用共现分析对商业模式研究热点进行探索并进行中外比较，运用共被引分析和期刊双图叠加分析对商业模式研究发展趋势进行研究并用共被引分析进行中外比较，并形成相应结论。

[Excellent Master’s Thesis]Study on the Business Model Research Focus and Development Trend: A Bibliometric Analysis Based on CiteSpace

论文 Papers3评论

In recent years, the business model has attracted constant concern of the business community, and become the core competency with which enterprises deal with environmental uncertainty and continue to gain competitive advantage. With the commercialization of Internet technology and the development of global e-commerce, the application of business model has become more and more extensive, and the business model have been increasingly valued by business and academia circles. However, as the business model has developed for more than half a century, the “jungle” development trend of research and application has appeared. With the upgrading concerning on business model focused by academia circles and business circles over the past few years, it is of great significance to clarify the research hotspots of business models and explore the development trend of business models, which is essential in promoting further research on business models.
Taking the business models as the study object, the “basic visualized analysis – co-occurrence analysis – co-citation analysis – dual graph overlay analysis of journals” of business model research as the main line of research, and the “business model and bibliometric theory” as the theoretical support, this paper studies the preliminary analysis of the business model data of Web of Science by basic visualized analysis, including overall growth trend, research direction, global thermal analysis and national cooperation network, cooperation network of high level scientific research institutions, source publications and author-cooperated network, applying co-occurrence analysis to explore the research hot spots in business model and to compare with China and foreign countries, using co-citation analysis and dual graph overlay analysis of journals to study the new development trend of business models and comparing with China and foreign countries by co-citation analysis to come into the conclusion.

《基于CiteSpace的文献计量分析——以商业模式研究为例》报告被研工部网站报道

演说 Presentations3评论

2018年5月10日19:00-20:30，由党委研究生工作部主办，商学院承办的研究生“治学•修身”主题学术论坛在逸夫楼411教室成功举办。此次论坛担任主讲的是2015级企业管理学硕何恺，演讲题目为“基于Cite Space的文献计量分析——以商业模式研究为例”，商学院各年级的研究生共同参加了此次论坛。

评价指标的检验

探索 Explorations评论

出于严谨性考虑，根据文献回顾和经验建立的评价指标需要进行检验。指标检验方法有很多，计量经济学检验方法是常见的方法之一。这里介绍较为简单的方法：利用历史上的数据对先导指标进行比较，对先导指标的预测效果进行检验。

[Bachelor’s Thesis]Analysis on the Incentive Mechanisms of SOE Managers Based on Corporate Governance Theory.

论文 Papers评论

Nowadays, the implementation of the reform of SOE is carried out, and modern enterprise system is being established in China. Due to this problem that SOE managers are lack of incentive, it is more valuable to have research on how to motivate managers. From the perspective of corporate governance theory, combined with theory and practical, the governance status of SOE is discussed in the paper. On this basis, SOE managers incentives problems and its possible reasons are discussed based on the basic framework of corporate governance. Meanwhile, the solutions are proposed from external and internal aspects in to reduce the brain drain of SOE and enhance SOE operating ability. Finally, the prospect of research in this field is proposed.