In recent years, the business model has attracted constant concern of the business community, and become the core competency with which enterprises deal with environmental uncertainty and continue to gain competitive advantage. With the commercialization of Internet technology and the development of global e-commerce, the application of business model has become more and more extensive, and the business model have been increasingly valued by business and academia circles. However, as the business model has developed for more than half a century, the “jungle” development trend of research and application has appeared. With the upgrading concerning on business model focused by academia circles and business circles over the past few years, it is of great significance to clarify the research hotspots of business models and explore the development trend of business models, which is essential in promoting further research on business models.
Taking the business models as the study object, the “basic visualized analysis – co-occurrence analysis – co-citation analysis – dual graph overlay analysis of journals” of business model research as the main line of research, and the “business model and bibliometric theory” as the theoretical support, this paper studies the preliminary analysis of the business model data of Web of Science by basic visualized analysis, including overall growth trend, research direction, global thermal analysis and national cooperation network, cooperation network of high level scientific research institutions, source publications and author-cooperated network, applying co-occurrence analysis to explore the research hot spots in business model and to compare with China and foreign countries, using co-citation analysis and dual graph overlay analysis of journals to study the new development trend of business models and comparing with China and foreign countries by co-citation analysis to come into the conclusion.
